Rebranding through real stories

Rebranding through real stories

A familiar financial brand, reintroduced. Formerly known as Unity Finance, Unifi needed to re-enter the market with clarity, confidence and continuity. Inspired Africa led the rebrand rollout through storytelling that reassured audiences the trust they built with Unity Finance still stood. We produced a series of testimonialled videos featuring real clients and real outcomes, showing how Unifi continues to support everyday Zambians. These stories extended beyond film. Long-form written features lived online, while stills and motion assets carried the message across OOH and digital platforms. Supporting content introduced Unifi’s services, including its USSD mobile offering, through clear, accessible product videos