Building brands through connection

Building brands through connection

When your service is built on connection, your story should be too. Liquid Telecom needed a brand narrative that reflected its values and resonated with Zambian audiences. Inspired Africa developed a TVC concept centred on the idea of connection, told through an intimate exchange between a father and son. A human story that translated Liquid Telecom’s role in building futures through strong, reliable networks. The concept extended beyond film, rolling out across print and radio to create a cohesive brand message. A campaign that captured who Liquid Telecom is, what it stands for, and the power of connection done right.